OPEN ROADS, OPEN EYES, OPEN THROTTLES
5,000+ miles entirely devoid of asphalt.
You vs. yourself vs. your machine.
Cold streams, warm beers. Flat tires, steep trails.
Endless glades that turn slowly into desert mirages.
We're getting out and staying there.
Replacing the same old shit with a new perspective.
Better, worse, and everything in between.
The journey itself isn't the destination.
It's the fleeting moments along the way.
The ones that stick with you forever.
Open roads, open eyes, open throttles.
None of us are getting any younger, and the world is as big as ever.
Yet, there's always more things to do.
More traffic jams, more conference calls, more news coverage that bums us out, more early mornings and late nights.
People want an escape from their day to day. To take a minute outside – of their offices, responsibilities, and 9-to-5 selves – even if it's just a moment that shows up in their feed as they scroll through Instagram on their lunch break.